With more than 1/5 of the world making use of it, social media has become a powerful influence in our lives. Often times, we think about using social media when we think about its use in connection with entertainment. We think about using sites like Facebook and Twitter to keep up with updates on our friends and to find information about our favorite movie stars or products. However, businesses are finding very productive ways to use social media. Quite often, businesses are using social media to help them find high quality employees.
Since so many people have either a Facebook account or a Twitter account, employers can easily learn some basic information about potential employees from these sites. For example, an employer can get a basic understanding of the work experience an individual has based on the things that they talk about on Facebook. If in their post they mention things like their proficiency with certain computer programs, or if they even have examples of work that they have done using these programs, an employer can feel more secure in hiring this individual.
An employer can also get a glimpse into the work ethic of the individual that they are considering to hire. If they see that a potential employee is always posting to Facebook or to Twitter during working hours, this might make them want to pass on hiring that employee. If you see in their status that they have multiple updates for games that they are playing on social media sites while they should be working, this is an obvious warning sign.
Employers need to use discretion when making decisions about who they will hire and who they will not hire. There are a lot of laws that are in place to protect the rights of individuals who could be the victim of discrimination. However, the same laws could be used in an inappropriate manner and could result in the employer facing an illegitimate potential discrimination lawsuit. For this reason, it is a good idea for every single employer to have insurance to protect them through the hiring process. If a business currently has this type of insurance, it is always advisable to check back with your insurance agent to make sure that the amount you have is sufficient in order to cover any potential lawsuits.